LATEST PROJECTS
Bonduelle Beans Campaign ​
Art: Irina Simion, Copy: Ioana Gheorghe
Bonudelle has 5 amazing beans dishes that nobody know about. Each recipe has an unique taste with spices from another part of the world.
I was thinking about the way we eat beans in Romania and there are only the classic dishes. I thought we can not reinvent the wheel but we can reinvent the bean.
I had in mind a total makeover of the classic bean that with help of the Bonduelle specialist will have a new look, and will come back with confidence, telling the transformation story.
So, I created the characters that tell the story of their transformation. We are finding about these great recipes with the help of their stories, as each beans is talking about the transformation process in a glossy magazine.
Thomas Campaign ​
Art: Irina Simion, Copy: Ionela Aman
Thomas has some great knifes. I tested them and I can tell you for sure that they are GREAT.
We partnered with Kaufland to help us to bring these great knifes in every home.
The idea is about the love. When you really love to cook you want to have the santoku knife. You want to have all the cool knifes. And cooking becomes a fun way to show off your creativity. You can create anything from the cooking ingredients because you can slice like no other.
KEY VISUALS
Art: Irina Simion, Copy: Claudia Popa
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A few vizuals samples of campaigns that I liked.
POSM for Tassimo
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A few samples just to show I know how to do this also.
BEKO Website
Worked on many websites and app but Beko website is my favorite as is very complex and really easy to use and follow. Is on a fixed frame but hopefully will convince them to make an responsive version.